Nude aims to help people save for what they believe is important. It is saving without the pressure, your goals, in your time. It is your money mate, that is in this with you. It is honest, clear and brave, it goes against all banking prejudice and is starting a movement of its own.
From brand DNA, creative strategy to all visual output the studio worked across creating something that felt natural and approachable. The identity adopted a reference to paths, creating a unique marque created using one line only, that feels mimics the journey you are about to embark. The graphic assets work with movement, and create a natural flow across the app.